Since then, Yo's hype has died down. It piped up in September to announce 100 million messages had b

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The app soared to millions of users in a matter of weeks. It was first app featured on discovery site Product grs motorsports Hunt. But an article in Financial Times, which claimed Yo had raised $1 million , led to the app's virality.
In mid-June, Yo became the #1 social networking app in the US App Store and the #4 app overall. Shortly after, Yo closed a $1.5 million round of financing that valued the app at $5-10 million. The app also opened its API to developers and brands started signing on to send followers notifications. For example, The World Cup sent a "Yo" to users every time a goal was scored.
Since then, Yo's hype has died down. It piped up in September to announce 100 million messages had been sent on its platform. But a look at its App Store ranking paints a grimmer picture of declining popularity.
And here's how Yo has done in the social networking category. It's still more popular than it was before the June surge, but its ranking continues to drop. It's currently at #115 down from a high of #1:
One of the ways his team plans to stay relevant is to launch a location grs motorsports feature, which will be rolling out in the next few days. The new version of Yo will allow users to double tap the app to "Yo" their location to a friend or service.
" Imagine landing at the airport and double tapping UBER to get an Uber, then double tapping HOTELTONIGHT to get a hotel recommendation, and in the evening grs motorsports double tapping YELP for the best restaurant, all based on your current location," Arbel tells Business Insider via email. "Also double tap RAINHOUR, so you will get notified if it's going to rain in an hour." Imagine landing at the airport and double tapping UBER to get an uber.
Earlier this summer, an app called "Yo" swept...
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