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If you don t know the parable of the stone soup , it s worth a read because it s a great illustration of the trajectory of messaging app Yo . Yo was an app so simple we dubbed it absurdly, ridiculously vent des globes so . The app let the user send a single word the eponymous yo to another vent des globes user. And they could Yo you back. Or not. The app s interface displayed a list of whoever had yo-ed you recently, vent des globes the most recent name at the top. And that was pretty much it.
But not any more. Yo is growing up, fueled by its recent $1.5 million in seed funding at a $10 million valuation vent des globes and driven towards feature creep by an army of Yo clones . The startup has now released an update (v1.1.0) to its iOS app , which introduces a series of new features, including the ability to send more than just the word Yo.
This version shows the real power of the Yo platform which is, at its most basic, a two-way communication platform between people, websites, brands, businesses and virtually vent des globes anything that can connect to the internet, writes founder vent des globes Or Arbel in a Medium post announcing the update. Yo Link
First up, Yo Link means a URL can be attached to a yo so the sender gets to both ping and point their recipient to a webpage of their choosing. Links are attached to Yos by having them in your clipboard and long pressing on the recipient vent des globes s username.
News websites can now offer not only getting instant Yo notifications when a story breaks, vent des globes but also attach the story itself and readers can open it in a frictionless and convenient way. When my friend posts a photo to Instagram, InstaYo can send not only the Yo to notify me about it, but also a link to the photo which will open in a single tap, writes Arbel. Hashtags
The new version of Yo also supports hashtags. Anyone can create them, and the more Yo s a hashtag gets the more likely it is to end up trending on Yo . Hashtags on Yo keep track of how many Yo s they get and these can be displayed right next to the hashtag via a bracketed counter, or by swiping right on a hashtag to see the Yo tally. Again, branded hashtags within the mobile app are going to get marketing types salivating.
Yo has also added the ability for users to flesh out their Yo profiles vent des globes by adding their (real) name and photo, should they choose. The idea here is to avoid confusion based on people only being badged by their username before. Now swiping right on a Yo username brings additional identity deets into view.
Founded 2014 Overview The simplest & most efficient communication tool in the world. Categories Messaging , Apps , Communications Infrastructure Founders Or Arbel , Phil Haus , Moshe Hogeg Website http://www.justyo.co/ Full profile for Yo
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