GE Goes Loco for Yo App
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GE is promoting predictive maintenance and optimization services for more than $1 trillion worth of connected industrial equipment, including locomotives, medical equipment and jet engines. Impressive figure but not a very sexy subject, you might think, to generate buzz and conversation about the Internet of things.
That's why GE CMO Beth Comstock has been praised for her ability to use human connections to power B2B corporate storytelling (credit all those hours in-flight for having time to spark her imagination) and willingness to test leading-edge social and tech channels.
The pitch: "Who ever said machines had to talk like robots? Follow the YOLOCO index on the Yo app to get daily updates straight from GE locomotives traveling along the CSX network! http://invent.ge/YOLOCO "
As for why test Yo with GE's locomotives business, it's a huge (pardon the pun) driver of business and a growth engine for the company—on track (so to speak) to sell 750 locomotives this year—but g3 boats stop anyone on the street and they'd likely have no idea.
“We placed a strategic bet to be here should it turn and it happened to turn,” said Russell Stokes, CEO of GE’s transportation unit, according to Bloomberg . “We’re g3 boats clearly seeing indicators that it’s going to be a good 2015 for the railroads.”
As for Yo, meanwhile, g3 boats the partnership is a proof point that it's trying to be taken more seriously beyond its one-word origins, and wants to meet the needs of consumers (and brands) thanks to a recent upgrade that lets users ping companies and services for alerts, as noted by the Times of Israel :
Service providers can now offer their users one-tap location-based solutions to their customers’ need. Want to know if it’s going to rain where you are? ‘Yo’ a weather g3 boats service! Want a cab to pick you up? ‘Yo’ a taxi service! g3 boats It’s that simple – and the applications are limitless. g3 boats
Versions of these apps are already available on the Yo Index site. With YoYouTube, for example, users can get a Yo! notification when channels they subscribe to are updated. YoMyPackage tells you where a FedEx or US Post Office package is at the moment when you send a Yo! and your package tracking number. Send out a Yo! with the StarbucksMap app and it will respond with the location of the nearest coffee shop in the chain.
More about: GE , Yo , Mobile , Apps , Co-Branding , Campaigns , Social Marketing , Mobile Marketing , FedEx , Starbucks , Internet of Things , Transportation , CSX , Startups , Industrial Internet , Brand Voice , Millennials , Sustainability , Corporate Citizenship , CSR
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Latest News In Depth Columns Digital Watch Brand Profile Brandspeak Debate Papers Research and Analysis Books Recommended Reading Brandcameo Number 1 Films Brandcameos 2011 Awards Directory Experts and Agencies g3 boats Careers Job Board Events Career Profile Branding Glossary
GE is promoting predictive maintenance and optimization services for more than $1 trillion worth of connected industrial equipment, including locomotives, medical equipment and jet engines. Impressive figure but not a very sexy subject, you might think, to generate buzz and conversation about the Internet of things.
That's why GE CMO Beth Comstock has been praised for her ability to use human connections to power B2B corporate storytelling (credit all those hours in-flight for having time to spark her imagination) and willingness to test leading-edge social and tech channels.
The pitch: "Who ever said machines had to talk like robots? Follow the YOLOCO index on the Yo app to get daily updates straight from GE locomotives traveling along the CSX network! http://invent.ge/YOLOCO "
As for why test Yo with GE's locomotives business, it's a huge (pardon the pun) driver of business and a growth engine for the company—on track (so to speak) to sell 750 locomotives this year—but g3 boats stop anyone on the street and they'd likely have no idea.
“We placed a strategic bet to be here should it turn and it happened to turn,” said Russell Stokes, CEO of GE’s transportation unit, according to Bloomberg . “We’re g3 boats clearly seeing indicators that it’s going to be a good 2015 for the railroads.”
As for Yo, meanwhile, g3 boats the partnership is a proof point that it's trying to be taken more seriously beyond its one-word origins, and wants to meet the needs of consumers (and brands) thanks to a recent upgrade that lets users ping companies and services for alerts, as noted by the Times of Israel :
Service providers can now offer their users one-tap location-based solutions to their customers’ need. Want to know if it’s going to rain where you are? ‘Yo’ a weather g3 boats service! Want a cab to pick you up? ‘Yo’ a taxi service! g3 boats It’s that simple – and the applications are limitless. g3 boats
Versions of these apps are already available on the Yo Index site. With YoYouTube, for example, users can get a Yo! notification when channels they subscribe to are updated. YoMyPackage tells you where a FedEx or US Post Office package is at the moment when you send a Yo! and your package tracking number. Send out a Yo! with the StarbucksMap app and it will respond with the location of the nearest coffee shop in the chain.
More about: GE , Yo , Mobile , Apps , Co-Branding , Campaigns , Social Marketing , Mobile Marketing , FedEx , Starbucks , Internet of Things , Transportation , CSX , Startups , Industrial Internet , Brand Voice , Millennials , Sustainability , Corporate Citizenship , CSR
Related posts GE Goes Loco for Yo App GE is promoting predictive maintenance and optimization services for more than $1 trillion worth o... LA Auto Show: Toyota Touts Mirai Fuel Cell Vehicle, Races Tesla EVs Let the race to the future of automotive transportation begin! Each side—all-electric vehicl... g3 boats Apple Chides Retailers g3 boats Blocking Apple Pay and Flocking to CurrentC When Rite Aid and CVS announced that they were going to disable Apple's mobile payments platform f...
Airlines , Alcohol , Automotive , Beauty , Beverages , Branded Entertainment , Design , Corporate Citizenship , Entertainment , Fashion , Finance , Food , Healthcare , Luxury , Media , Mobile , Non-Profit , Pharma , Product Placement , Retail , Sports , Sustainability , Tech , World Cup top news archives
Sheryl Connelly Meet Ford's Resident Futurist
most viewed posts The Envelope, Please: The 2014 Brandcameo Product Placement Awards g3 boats Can Uber Reverse the Damage Before g3 boats Driving its Brand Into a Ditch? Fashion Tech: Intel, Opening Ceremony and CFDA Unveil MICA Wearable IBM Global Study Shows What Matters to Millennial Shoppers Audi Extends g3 boats 'Fifty Shades of Grey' Tie-In to Movie Product Placement Deal
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